About Us

Not Your Typical Private Equity.

We don't just build and aggregate brands; we integrate them into a powerful ecosystem of shared intelligence and operational rigor.

Our Story

Built on Conviction, Driven by Excellence

Timberline Brands was founded on a simple but powerful belief: the best consumer brands are built with operational discipline, not just capital.

We are a holding company that acquires, builds, and scales premium direct-to-consumer brands. Unlike traditional private equity, we don't buy brands and hope for the best — we embed them into a shared platform of people, processes, and technology designed to accelerate growth at every stage.

Our portfolio spans footwear, home goods, and B2B marketplaces, united by a common operating model. Each brand benefits from centralized marketing, supply chain infrastructure, financial planning, and the collective intelligence of the entire portfolio.

With operations across San Francisco, León Mexico, and Amsterdam, we bring a genuinely global perspective to brand building — and a deep, on-the-ground commitment to execution.

Our Philosophy
Timber craftsmanship representing Timberline's brand building philosophy
100%
Commitment
The Difference

An Ecosystem, Not Just a Portfolio

Through centralized shared services, cross-pollination of insights, and disciplined operational excellence, we create sustainable competitive advantages for every brand in our family.

01
Operational Excellence

Systems That Scale

We build repeatable operational playbooks covering supply chain, inventory management, fulfillment, and customer service. Every brand in our portfolio benefits from infrastructure that took years to develop — from day one.

02
Brand Integrity

Identity Preserved

We don't homogenize the brands we acquire. Each brand retains its unique voice, positioning, and identity. Our shared services sit behind the scenes — invisible to consumers, transformative for founders.

03
Data Intelligence

Collective Insights

Our centralized data platform aggregates consumer behavior and market signals across all Timberline brands, giving each brand a strategic advantage that no single-brand operator could build alone.

04
Strategic Growth

Capital With Purpose

We deploy capital with a clear thesis: operational leverage creates durable value. Every investment decision is tied to measurable operational milestones, not speculative multiples.

Our Journey

Key Milestones

From a single brand to a multi-vertical holding company — a timeline of disciplined, deliberate growth.

2020

Hevias Founded

The first brand in what would become the Timberline portfolio. Hevias launched as a sustainable home essentials brand with natural materials and timeless design — proving the thesis that premium craftsmanship and operational discipline could coexist.

2024

Double 'R' Boots Launches

Timberline enters the premium western footwear category with Double 'R' Boots — traditional craftsmanship with modern comfort. The brand validated the team's ability to build and scale a differentiated DTC footwear label.

2025 — Q1

Timberline Brands Formally Established

The holding company structure is formalized with Rian McCartan (San Francisco), Ricky Kim (León, Mexico), and Bas Lefeber (Amsterdam). The shared services platform and operational playbooks are codified and deployed across the portfolio.

2025 — Q2

FastLane Marketplace Launches

The flagship brand goes live: FastLane, a B2B nearshoring marketplace connecting US brands and retailers to verified LATAM factories. Launching with 118 factories, 8,318 SKUs, and $13.6M in wholesale value — FastLane is the proof point of Timberline's operational model at scale.

2025 — Active

$1.3M Seed Round Underway

Timberline Brands is raising a $1.3M seed round to accelerate FastLane's platform growth, expand factory partnerships across LATAM, and invest in the technology infrastructure powering the portfolio. Conversations are open with aligned investors.

2026

Timberline Boots Launches

The footwear portfolio expands with Timberline Boots — handcrafted, durable boots built for adventure and urban exploration. The brand leverages FastLane's factory network for manufacturing, demonstrating the flywheel effect at the heart of the Timberline model.

Leadership

The Team Behind Timberline

Three operators across three continents — united by a conviction that great brands are built, not just bought.

Rian McCartan

Rian McCartan

CEO
San Francisco, CA

Rian leads US operations and business development for Timberline Brands. Based in San Francisco, he oversees the company's strategic direction, investor relationships, and portfolio brand growth. He manages the 3PL warehouse operation in Dallas, TX, ensuring end-to-end fulfillment excellence across the portfolio. Rian's background in DTC brand building and operational management drives the company's relentless focus on execution over narrative.

Ricky Kim

Ricky Kim

Head of LATAM
León, Mexico

Ricky leads all LATAM operations and factory partnerships from León, Mexico — the manufacturing capital of Latin America. He manages on-the-ground relationships with 118+ verified factories across the region, overseeing quality standards, capacity planning, and supplier development. Ricky's deep network in LATAM manufacturing is the operational foundation of FastLane and a key competitive moat for the entire Timberline portfolio.

Bas Lefeber

Bas Lefeber

CTO
Amsterdam, NL

Bas architects and builds the technology infrastructure that powers Timberline's portfolio from Amsterdam. Responsible for the FastLane marketplace platform, the centralized data intelligence layer, and the shared tech services that give every Timberline brand an operational edge. With a background in scalable platform engineering, Bas ensures Timberline's technology compounds in value as the portfolio grows.

What We Stand For

Our Core Values

The principles that guide every brand we build, every partnership we form, and every decision we make.

I
Value 01

Operational Excellence

We believe that execution is strategy. A brand built on solid operational foundations — reliable supply chains, disciplined inventory management, efficient fulfillment — outperforms a brand built on narrative alone. We hold every portfolio brand to the same high standard we set for ourselves.

II
Value 02

Brand Integrity

We are stewards, not extractors. When we partner with or acquire a brand, we commit to preserving what makes it special — its voice, its community, its promise to consumers. Growth in our portfolio means more resources, not less identity. Founders can trust us with what they've built.

III
Value 03

Strategic Growth

We grow deliberately. Every market expansion, every new SKU, every channel investment is driven by data and validated by our operational playbooks. We don't chase revenue at the expense of margin, and we don't scale faster than our infrastructure can support. Sustainable growth compounds; hype does not.

Partner With Us

Let's Build Together

Founders

Brand Acquisition & Growth Partnership

Partner with Timberline Brands to unlock the full potential of your DTC brand. We provide capital, operational expertise, and a shared services platform to scale your vision while preserving your brand's unique identity.

Explore Founder Partnership
Investors

Strategic Investment Opportunities

Discover compelling investment opportunities within our curated portfolio of high-growth DTC brands. We offer a disciplined approach to value creation, leveraging operational excellence and deep market insights for long-term returns.

Learn About Investing
Operators

Join Our Operator Network

Become part of a dynamic network of consumer goods experts. Contribute your specialized skills in marketing, operations, product development, or finance to scale our portfolio brands.

Apply to Our Network